curiousl

Hilarious, really.

TomTom published they traffic conjestion stats based on billions of inputs collected from their users.

They conveniently forgot to admit that their market share in the navigation business has shrunk even more in 2012 .

Their market share in NorthAmerica in 2011 was 21%. Its global PND business declined sharply in 2012 (see sec report).

Couple with the below report featuring some 2011 data from marketplayground.com, to get the idea of how useless and misleading the published data is.

2011:

U.S. PND Market

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Posted 22 Jul 2011 — by Amy Gilroy
Category Automotive, Consumer Electronics, Market News, Navigation, Stocks, Technology, TOM2, TomTom

By Amy Gilroy

TomTom (AMS:TOM2) reported a 23 percent decline in its consumer business, which includes portable navigation devices (PND)s as the market fell fast in the U.S.

“We have seen a decline of the PND market against a background of a weak consumer electronics market which impacted our consumer business,” said TomTom’s CEO Harold Goddijn.

The company labeled the U.S. decline as “steep,” and said TomTom’s core PNDs markets will decline by 15 to 20 percent.

During the second quarter ending June 30, PND volume in the North America was 2.4 million units compared to 3.3 million in the same quarter last year. TomTom’s market share was 21 percent.

TomTom, has been branching into other markets including traffic, mapping and automotive services but its earnings still nosedived for the quarter.

http://marketplayground.com/tag/portable-navigation-devices/